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Why use Online SMS marketing for your business?

Online SMS marketing

Do you know the best way to promote your new product and reach your target audience successfully? In today’s world of fast-paced communication via the web and internet, there is no better way than Online SMS to promote your business over the market and turn heads to your products and services. Whether you lead a small/ medium-sized company or an enterprise incorporating bulk SMS services helps you distribute important messages to multiple mobile phone users at a single click.

It’s true that mobile phones have become one of the most powerful communication and marketing tools today. They provide you immediate access to your prospective customers anytime and anywhere. This means you are just a click away from your audience irrespective of time and area. However, sending individual text messages to millions of customers can be time-consuming and arduous for businesses. That’s where bulk SMS services come in handy.

What is bulk SMS?

In simple words, Bulk SMS is a service that enables sending a large number of SMS messages to a broad audience at once. While many marketers assume that SMS is dead, it is still one of the most cost-effective and most accessible marketing tools for businesses to connect with their customers on a personal level. Hence, bulk SMS services make up an excellent choice for sharing new products launch information, limited offers, appointment reminders, seasonal discounts, coupon promotions and more.

Benefits of Online SMS service for your business

Captures customer’s attention

In today’s competitive world, getting customers’ attention is the key to opening the possibilities for your business. Statistics say that an SMS is opened within five minutes of its delivery. SMS has a 97 per cent read rate within five minutes of receipt. On the other hand, emails have a 20 per cent read rate in forty-eight hours of receipt. This means text messages have a higher read rate than emails and other methods of communication. Imagine the difference between the number of potential leads you can target by SMS and emails.

Reliable and cost-effective marketing

While you need to put in the minimal investment to get the bulk SMS service, the returns you yield are very high. If you are a small business and feels that outdoor advertising, television advertising, etc. are ‘out of budget’ or ‘too high’, online SMS marketing would be the best bet for you. Using bulk SMS services, you can put your marketing campaigns to action in no time with a small cost and reach thousands of people quickly and effectively.

Fast and convenient

As you know, SMS is a simple and immediate exchange of information; it is pretty constant and flexible throughout. It allows you to send messages to thousands of your customers in just a few minutes, upsell more products and convert more leads without stressing out. Plus, it helps you set up 24/7 correspondence and strengthen your customer support services via SMS.

An easy Call-to-action

Well, there’s no denying that Online SMS help you increase the footfall to your desired site/ product. With messages, you can add marketers like Text back, Link to the website, call us, or visit us, which ultimately results in a higher conversion rate. By using the bulk SMS services, you can ask your customers the following line of action and stay connected with them.

Right on target

Unlike other marketing channels, with bulk SMS marketing, you don’t need to wonder whether your message reached the target audience or not. Using bulk SMS, you can compartmentalise your audience, target a particular set of customers based on their interests, and send specific messages to the respective groups.

Hence, it can be concluded that Bulk SMS has gotten ahead of the traditional modes of communication available in this day and age.

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